Basel Hotel, Tal Hotel, & City Hotel in Tel Aviv and Nova Hotel in Eilat are proud and happy to continue the years' long tradition of hosting the Birthright-Taglit groups. The spirit of the young Jewish people coming to discover their fatherland for the first time is exciting for us, the staff of Atlas Hotels, too. We provide the "Taglit - Birthright" special groups with our services: accommodation, meals, meeting halls and above all, our unique comfortable "home away from home" atmosphere.

The Melody hotel will be closed for renovations until November 2006, during the course of which 3 more floors will be added to the building, all rooms will be renewed, public areas will be redesigned and 2 beautiful suites will be added on the top floor. “If you want creative people, give them enough time to play…“ is the motto behind the renovating the entire Melody Hotel, the most sophisticated of the Atlas hotels collection. For more details about the hotel, please go to http://www.atlas.co.il/hotel.asp?hotel_id=165

The management of Atlas Hotels hosted an opening party in honor of the inauguration of the newly renovated Center Hotel. Israeli Minister of Tourism Isaac Herzog, and Tel Aviv Mayor, Ron Huldai, were participated in the opening ceremony. Read more here.

As in each year, Atlas Hotels are taking a major part in hosting the teams who will participate in the 2006 Zafon Tennis Games. The hotels provide special services to the guests of the games, including specialized menu, internet access, and a designated area in the lobby for publication of results, reports and game schedules.

'Love to be in Tel Aviv` was the inspiration for this completely renewed hotel, designed to celebrate the culture, architecture, art, and exciting spirit of the century old city, Tel Aviv. Housed in a historic Bauhaus building that has been renovated to preserve the special characteristics of the ‘White City’ architectural style, Tel Aviv does not get better than this.

The Israeli Philharmonic Orchestra chose to host the noted Hungarian Choir at the newly renovated Center Hotel. The musical guests enjoyed the newly modern appearance of the hotel, the special compositions on the walls of each room, and the films of the history of Tel Aviv which are screened on a plasma screen in the hotel lobby. The hotel was designed in the ‘White City’ style. Tel Aviv has been internationally acclaimed as a ‘White City’ by the International Organization for the Preservation of Buildings; the Center and Cinema Hotels of the Atlas Group are among the many historic white buildings in the city.

According to the management of Atlas Hotels, by the end of 2006 all rooms will be renovated with parquet floor, new furniture and fittings, and completely refurbished public areas and restaurants.

The tournament sponsored in Israel by Russian Channel 1, received lots of attention from fans of the four teams from Russia and the Ukraine. Tens of journalists were sent to Israel from Russia and Europe in order to transmit results and commentary of the games, all of whom were hosted at the Tal Hotel who arranged comfortable rooms, specialized menus and press rooms specially equipped with high speed internet connection and equipment to enable them to transmit up-to-the-minute data to television channels throughout Russia and the Ukraine.

The City, Cinema and Center Hotels were proud to host a great proportion of the fans who came to take part in the "Abramovich Cup" football tournament. For the past 28 years, the 4 football teams have not played against each other due to unresolved disputes between them. This year, as the winter was unseasonably cold across the CIS, the tournament was transferred to Israel. Roman Abramovich, the Russian Jewish oil and business entrepreneur, donated $1 Million to the winning team. Due to the grand event which was organized, the Russian speaking community in Israel and the thousands of fans of the participating teams enjoyed great football and the wonderful sunshine of Israeli wintertime.

The Atlas Group prepared its boutique hotels with special services, rooms and the usual friendly Atlas atmosphere and service. Special link from www.smart.co.uk/dreams/polunin.htm: "Terry Gilliam is putting together a new show with the celebrated Russian clown Slava Polunin. Gilliam sent the following to Dreams official website in England: "I've joined the circus. I am co-directing Slava Polunin's new show, Diabolo. Slava is the most famous, most wonderfully profound Russian clown. He is very famous for his current show, Snow-Show, which has played all over the world and is still playing in New York. "We are currently rehearsing the new show in his extraordinary house/chateau/fantasyland, not far from Paris Disneyland and not far from the location of Sam Lowry's flat in Brazil. In a few days we leave for Israel. Diabolo will play for two weeks in Tel Aviv in the Noga Theatre as from March 2." Click on Polunin's website for more information. A new interview with Gilliam in the February 23 edition of the Israeli newspaper Ha'aretz, is available online

Since its grand opening in 1996, the Melody Hotel has become the preferred accommodation choice for business travelers and tourists. Its excellent location near the sea shore and within walking distance from city center, a unique design and friendly staff have given the Melody a sign of quality and motto of good value for money. For more info about the Melody Hotel in Tel Aviv go to www.atlas.co.il

Once again, Atlas Hotels was proud to host participants of the Jazz Festival. The guests enjoyed the hotel's facilities, bar, newly renovated sea shore near the hotel, and the boutiques shops and small pubs in the surrounding area.

The Cinema Hotel was proud to host all the Romanian guests arriving as guests of the Camerie Theatre for appearances in Israel. The guests mentioned the special atmosphere of the hotel, which is felt in each corner of the hotel and its guestrooms. The Cinema Hotel is a guest experience from the movies! Don't miss this film – stay here and feel the atmosphere!

On 18th December 2005, Atlas Hotels will temporarily shut the Melody Hotel for renovations. Situated opposite the Hilton Hotel and overlooking the Mediterranean, the Melody will have additional 3 floors added and the existing 34 rooms will be refurbished and upgraded. At the end of the day, the newly designed boutique hotel will have 53 rooms and 2 suites. Atlas hotels hope to re-open the hotel in April 2006. During this period reservations can be made at other Atlas Tel Aviv hotels – Basel Hotel, Tal Hotel, City Hotel, Cinema Hotel and Center Hotel.

“After several lean and unproductive years in the Israeli, tourism industry, the time has come to look to the future and invest,” said Leslie Adler and Danny Lipman, Atlas Hotels CEO’s. “As we expect strong growth in the Israeli travel industry, the Atlas Chain is committed to invest money and efforts to execute our ambitious program to improve the quality of Atlas Hotel products and services.”

The Israeli ministry of tourism is expecting an increase of 25 percent to 1.9 million tourists for this year, after some 1.5 million arrivals in 2004. Early this month, Europe’s leading tourism group TUI, announced that is returning to Israel after a number of years of absence. Hapagfly, a TUI Group airline, will fly from Munich to Tel Aviv once a week. About 30,000 guests are expected to travel to Israel with the World of TUI in the 2005/2006 season.

Atlas hotels, Israel's leading hotel chain for business and leisure travelers, announces the reopening of the Center Hotel as a new boutique hotel designed to celebrate the culture, spirit, art, and architecture of the century-old city of Tel Aviv.

The Center Hotel, located on the Dizengoff Square and opposite the Cinema Hotel, was converted into a hip, consumer-friendly design hotel. The historic Bauhaus building has been renovated to preserve the special characteristics of the "White City" architectural style. The rooms have been refurbished in an outstanding, unique and creative style that makes every room different from the other. There are 56 rooms in total; all feature white wooden floors, white furniture, unique local art and a specially designed wall. Most of the rooms have balconies overlooking the square with a table and chairs for a morning coffee or an afternoon of people-watching. All the rooms are comfortable and have a dash of style.

Atlas Hotels has partnered with the web marketing and Search Engine Optimization (SEO) consulting firm, ARPU~UP to expand its brand awareness within the travel industry and promote online hotel bookings. ARPU~UP multi-channel internet marketing strategy will help Atlas Hotels to develop online businesses and to expand their overall online bookings. ARPU~UP will execute an organic search engine optimization campaign, to achieve a high ranking in leading search engines such as Google, Yahoo, and MSN, and to increase the number of online travel visitors to the Atlas Hotels website. “Atlas Hotels is seeking to increase online reservation to the chain's hotels in Tel Aviv, Jerusalem and Eilat, by business and leisure travelers who are planning to travel to Israel”, said Leslie Adler, Atlas Hotels CEO. “We chose ARPU~UP to strengthen our brand position within the business travel industry and to improve our search visibility in order to reach our target audience in North America, Europe and Asia.”

In September 2005, Bollywood's two-dimensional universe will go three-dimensional in a joint Indian-Israeli production which promises to be the greatest Indian musical ever. After opening in Tel Aviv, the production will depart on a tour of European capitals. Baharati, which stars six Indian singers, 60 dancers, 16 musicians and over 500 costumes, tells the story of a lower-cast Indian woman named Baharati (Baharat is the country's Indian name), who falls in love with a rich Indian engineer living in the United States who has come to work in her hometown, Varnassi. When her father insists she marry the husband he has chosen for her from her own cast, Baharati has to choose between her heart and her tradition. Atlas Hotels is proud to welcome all dancers and musicians at the City Hotel in Tel Aviv.

The Maccabiah Games, the quadrennial Jewish Olympics, are held in Israel the year following the Olympic Games. Every four years, the best Jewish athletes from throughout the world compete in Open, Masters, Juniors, and Disabled competitions.

Every year the Tal Hotel is proud be home for participants of the Israeli Athletics Championships. The hotel prepares special rooms and specialized menus made up for the needs of the sportsmen.

In order to improve the service offered to its many business-oriented clientele, Atlas will provide free high-speed wireless internet connection in most of its hotel rooms and in all public areas and restaurants in its Tel Aviv hotels. This complimentary service is exclusive to the Atlas Group; most other hotels charge high fees for this service.

The hotel management has announced the renewal of the lobby and bar areas, carpeting in all rooms and corridors carpets, pictures, bathrooms and the inauguration of new pDecember 2004 - Atlas Hotels Announces Wi-Fi Connection for All the Chain's Hotels in Tel Aviv (Tal, Melody, City and Center).

Atlas Hotels is proud to host the basketball teams from Bologna, Spain and Russia at its Tal Hotel in Tel Aviv. The hotel prepared special service for Final Four participants, including specialty menus in the restaurant and special large rooms overlooking the sea.

Tel Aviv's Love Parade attracts many guests from Gay communities worldwide. Atlas Hotels took this opportunity to advertise special offers for accommodation at all Atlas Hotels in Tel Aviv: Basel, Tal, Cinema, Melody, City and Center.

Atlas Hotels are honored to provide hospitality to the orchestra of 80 policemen, who have performed a thousand shows around the world and came to Israel in 2001 to support the Israeli people in the peace process.

The Cinema Hotel is constructed in an original Bauhaus style building, the Esther Cinema, one of the first movie theaters in Tel Aviv. The building was recently restored and renovated to become an elegant boutique hotel in the heart of Tel Aviv. The highlight of the $2,000,000 remodeling are 82 comfortable guests rooms, each with free wireless (Wi-Fi) internet access. Catering to business travelers, the Cinema Hotel also offers other complimentary amenities such as buffet breakfast, 2 telephones in each rooms, data ports, and voice mail service. Mr. Leslie Adler, General Manager and founder of the Atlas Group, says, “The new Cinema Hotel is clearly the premier destination boutique hotel for business travelers. Its convenient location makes it the ideal place to stay for those who wish to combine business with pleasure.” As all Atlas Hotels, the Cinema prides itself in offering its guests clean, comfortable accommodations and a host of free in-room amenities including hair dryer, microwave ovens in some rooms, refrigerators, coffee/tea-making facilities; all living up to the Atlas motto of providing “affordable excellence.” The Cinema Hotel is located at 1 Zamenhoff Street, Tel Aviv, Israel. Reservations can be made by phoning directly to (972) 3-5207100, via Atlas Hotels CRO office at (972)-3-5425555 or via Atlas Hotels own secured website www.atlas.co.il

The Tal Hotel in Tel Aviv prepared for the participants' practice classes for grand piano in the hotel lobby and gave special rooms for accommodation. During the entire stay of the participants of this internationally acclaimed competition, the guests and staff of the hotels enjoyed beautiful classical music from virtuoso performances of participants of the competition. All agreed that this was an enjoyable and culturally rewarding experience!