About Atlas Boutique Hotels

For over forty years, the Atlas Boutique hotel chain has been synonymous with exciting urban getaways at its unique concept hotels in Tel Aviv, Jerusalem, and Eilat. Whether you like to take in the action at one of our boutique city center hotels or prefer to enjoy a refreshing breeze at one of our seaside properties, our meticulous attention to detail, famous breakfast, and stellar service will all guarantee an experience to remember.

Atlas concept hotels are renowned for their creativity, bringing a timeless and innovative hotel experience to Israel. Whether it’s the boutique Cinema hotel on Dizengoff Square,  situated in an authentic Bauhaus building which was formerly one of the city’s most famous cinemas; the Artist and Bezalel hotels, which bring modern Israeli art to the forefront; or the Hotel 65 on Rothschild Boulevard, which has become a mecca of leisure and high-end cuisine. Our collection features a variety of additional hotels at central locations, all boasting the finest of design and providing service at international standards which makes them perfect for any type of getaway and preference.

We look forward to welcoming you soon and hope the information in this pamphlet will help you choose the most suitable accommodation for your next holiday.




Since his graduation from the much acclaimed Ecole Hotelier in Lausanne over 40 years ago Mr. Adler has held numerous management positions in the Israeli hospitality industry. Mr. Adler opened Basel Hotel in 1968, started the chain in 1972, and co-founded Atlas Hotels in its current structure in 1988. Mr. Adler has served as the vice president of the Israeli hotel association and today is holding the chairmanship position of the Tel Aviv-Jaffa hotel association. Mr. Adler has received the Barnea award for outstanding achievements in the Israeli tourism industry and was honored by the Ministry of Tourism for his lifetime contribution to the hospitality industry in Israel.



As a graduate of the hotel management program at the Technion, Mr. Lipman had started his hospitality career 30 years ago. Since his first position as a front desk attendant at the Basel Hotel, Mr. Lipman has managed some of Atlas’ best properties. In 1988 Mr. Lipman established the Atlas chain together with Mr. Adler, and today he is investing much of his efforts to ever-increasing the chain’s guest service standards for which the group is known and appreciated.



Yaron began his journey at Atlas Hotels 11 years ago. After several roles and on-site training, he joined the Atlas chain’s headquarters, where he built and managed the Purchase Department, created the Marketing Department and later served as Manager of Business Development and Projects, implementing new technologies and training managers. Today, Yaron is responsible for all departments of the chain’s administrational headquarters – Finances, Marketing, Human Resources, Sales, Food and Beverages, Purchase, IT, and Communications. Yaron holds a degree in Business Administration and Psychology from Ben Gurion University.



Lior joined the Atlas chain 12 years ago. He has worked at several on-site roles and specialized in launching new hotels. In this capacity, Lior opened and managed the Fabric Hotel in Tel Aviv and Bezalel Hotel in Jerusalem. Today Lior Lipman is responsible for launching new hotels, business development, supervision and management of the chain’s 16 hotel manages. Lior holds a degree in Business Administration and interned at the Library Hotel Collection in New York.


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